Courage for transformation: Be the face of change at the NY, Milan, and Paris Fashion Weeks 2025!

We would like to warmly invite you to participate as a role model for PAULINA’S FRIENDS at one or more of the upcoming Fashion Weeks in 2025 (NYC 11-16.09.2025 in 22 Vanderbilt rooftop, Milano 23-29.09.2025 in Four Seasons Hotel and/or Paris 29.09-7.10.2025, Galerie Bourbon)

There are only 8 limited spots available per show, and you could be one of these role models!

The Concept: Our models are genuine, heartfelt individuals—successful, strong women entrepreneurs who, through their presence, convey an important social message. With each show, we aim to make the hidden beauty in every woman visible—regardless of mainstream beauty ideals, age limits, or body norms. Our goal is to promote 100% body positivity and inclusion, actively combating age discrimination. Through this, we strive to humanize the high-fashion industry, establish normality as the standard, and raise awareness for true diversity. We stand against the “diversity washing” in the fashion industry and advocate for (female) empowerment and identity formation. Our shows are unforgettable women’s leadership soul retreats.

Additionally, our upcoming runway shows will also be dedicated to a social mission, similar to the Solidarity Cancer Campaign held during Milan Fashion Week 2024 at the Four Seasons Hotel.
Perhaps you have a project that is particularly close to your heart?

Why be part of our shows:

• Create role models: Use your platform to convey important messages about sustainability and diversity, and position yourself as a role model.
• Global visibility: Showcase yourself on a world-renowned stage with extensive media coverage and individual interviews to increase your reach
• Exclusive media presence: (Photo and video materials, comprehensive coverage, increased reach, individual interviews).
• Unforgettable stage experience & wellness: Enjoy professional and fully customized makeup, hair, styling, image coaching, choreography, after-show party, and much more, such as energetic face lifting (wellness program)
• Your favourite unique pieces from our collection (www.paulinasfriends.myshopify.com) worth €1,500 per show that you get to keep. They will wear different pieces than the ones you have selected.

Your participation requires an investment from your side (prices listed are net). This helps make our shows possible! By the way, the IBB (Berlin Investment Bank) is one of our sponsors.

• 1 Show (of your choice): €5,000
• 2 Shows (of your choice): €9,000 (instead of €10,000)
• all 3 Shows: €12,000 (instead of €15,000)

Early Bird (only until November 31, 2024!)

• 1 Show (of your choice): €4,500 (instead of €5,000)
• 2 Shows (of your choice): €8,000 (instead of €9,000)
• all 3 Shows: €11,000 (instead of €13,500)

Should you wish to participate as a major sponsor, we would be happy to put together a very attractive, customized package for you.

Additionally, your participation can, of course, be tax-deductible, which can help you optimize your tax burden for 2024.

Hotel and accommodation costs will be covered by you.

You can find impressions of past editions at the Paris and NY Fashion Weeks here.

And also here!

For more information about PAULINA’S FRIENDS, check out our lookbook.

I look forward to your prompt reply. If you have any questions, feel free to contact me at any time, even by phone!

Warm regards,
Paulina

*Once the invoice has been issued, participation is considered binding. In case of cancellation or withdrawal from participation, 50% of the costs will be charged. In exceptional cases, participation may be postponed.